From the course: Brand Redesign: Small Business
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Brand photo library - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Brand photo library
- [Male Instructor] Up until this point, nothing we have created for this brand redesigned rollout needed photography. When this client wanted to create additional print collateral, it brought up a new challenge, retaining brand continuity. Let me define the problem more specifically and then show you how we resolved it. This was the brand direction were were moving forward with. All the various brand assets we've created from the primary logo, secondary, horizontal logo, the brand character itself, and the iconography that represents their services. We've rolled out the vehicle graphics so it carries that brand vernacular forward and acts as publicity and promotion and advertising on a daily basis as they're driving around doing their service calls. Now, the client needed a tri-fold brochure that he could hand out. That required some photography. What do you do? The client suggested we pick some stock photography. I am frankly anti stock photography and it's because stock photography…
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