From the course: Drawing Vector Graphics: Brand Character Design

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Brand character usage samples

Brand character usage samples - Illustrator Tutorial

From the course: Drawing Vector Graphics: Brand Character Design

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Brand character usage samples

- [Instructor] It's hard to get a client at times to see the full potential of a new brand character, or a new logo for that matter. Mainly because it involves using your imagination to envision how it could be used. This tends to be an easy task for a creative minded person, but most decision makers are very pragmatic and literal, so you need to take another approach. It's important to show them how their designs can be used. Demystify it for 'em. Show them how it can improve promotions and help them communicate more effectively to their audience. This brand character design and all the various assets are in their infancy at this point. So no one knows what they'll look like in the wild. So in this movie I'm going to show you how to visually compel decision makers by showcasing usage examples. So let's jump into this. This isolated brand character is a good example of how you could take this art as is, right here, and it could work really well as an embroidery on a hat for the…

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