From the course: Drawing Vector Graphics: Brand Character Design
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Brand character guidelines - Illustrator Tutorial
From the course: Drawing Vector Graphics: Brand Character Design
Brand character guidelines
- The single hardest job within any form of brand design is managing the brand after it launches. So many individuals have access to the core brand assets that guidelines are needed to lay down best practices for usage in order to avoid continuity problems and misuse which can fragment a brand if not kept in check. Now large businesses have brand managers, but small businesses and specifically this client, a high school, will almost never have someone dedicated to making sure brand is used correctly. So in this movie I want to take you through a comprehensive brand guidelines document I created for this client, and how it's going to assist them in managing their new brand character as they begin to use the various assets I've created. So let's take a look at it. Now we're inside Adobe Acrobat, so what I provide to my client is a PDF format. It's universal, whether they're on PC or Mac, they'll be able to open it, reference it and it's going to help guide them in terms of usage of…
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