Join Von Glitschka for an in-depth discussion in this video Auditing a request, part of Foundations of Logo Design.
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Once you have the client's itemized request for design work in hand, you'll…want to audit it with the bigger brand picture in mind.…Three primary questions to ask are, do they need everything they've listed, is…this all they need, or should there be something added they haven't thought of?…Does their request align with their perceptions or expectations regarding the object?…In this state you want to think beyond where your client has seemingly stopped.…
Consider what could be done to better facilitate and deliver on their…perceptions and increase the overall effectiveness of their branding.…If you think of other assets, notify the clients and itemize them in your quote.…This type of early state early thinking is rarely talked about in our industry.…It's creative paradox of sorts. We have to give away some creative work,…our thinking. For free, in order to properly frame how…the relationship between the client and the designer is going to work.…
All this is done before any contract or quote has been approved.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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