Join Von Glitschka for an in-depth discussion in this video Asking follow-up questions, part of Foundations of Logo Design.
Once you have a creative brief back in hand and filled out, you need to audit it…so you can identify points to follow up on with additional questions.…Let's face it, due to expediency, some clients will attempt to skirt the task of…filling out a creative brief thoroughly in order to just get it done.…If that happens, it defeats the whole process.…So, asking follow up questions is very important.…When asked what logo they like and why, a client might say, I like Nike because it's cool.…
That's all well and good, but it's shallow thinking and you need to encourage them to…dive deeper and analyze their own pentiance for visual identities.…A good followup question might be, what specifically about the Nike logo do you…like, explain to me why you like it. Even on a custom created brief where you…try to elicit in-depth information, a lazy client will try to truncate his answers…with abrupt meaningless responses. So, it's your creative responsibility to…follow up this type of shallow feedback with more poignant questions.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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