Join Von Glitschka for an in-depth discussion in this video Art Chantry, part of Learning Logo Design.
The last logo designer I want to share with you is Art Chantry.…Art is a designer based out of Seattle, Washington.…The logos I want to share with you break the mold of what most people think of when…it comes to logo design. Now, Art doesn't sketch anything.…Now, that may shock you, because I really push that a lot.…But just hold with me on this for a little bit.…Art frankly doesn't care about the rules most apply to identity design at all.…His solutions are irreverent, fun, and ultimately very successful for the…businesses he designs them for. Art is an exception to all the things I'm…showing you in this course. If you're good enough, you can break the…rules and avoid the use of vector art all together.…
Art's old school aproach to vector identity is uniquely his.…His logo for Ivar's, a local Seattle icon, is Pacific Northwest classic.…And the City Dump logo utilizes another collaged-in local celebrity, JP Patches.…I grew up in the Seattle area, and I've been a fan of Art's art for a very long…time, and appreciate its unique aesthetic. Now some of you may be thinking, well…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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