Join Deke McClelland for an in-depth discussion in this video Arranging the logo into a horizontal design, part of Creating and Adapting a Logo.
- Now logos are curious creatures.…On one hand you need to conform…to certain rules and conventions,…even if they're rules and conventions of your own making.…On the other hand you need to permit yourself…and your client some degree of flexibility.…For example, after all this work…and scrupulous attention to detail…we have ourselves a relatively boxy layout.…What we need is a horizontal alternative…that works across banners and other landscape conditions.…And to some extent I went ahead…and recreated the logo from scratch.…So the first thing I did was to go up to the File menu…and choose the New command.…
And through trial and error I figured out…that I wanted the Width of this document to be 8900 Pixels…and I want the Height to be 2200 Pixels,…so I'm working in pixels in both cases,…and I went ahead and cranked the Resolution value,…for what that's worth, up to 300 Pixels per Inch,…which means that if I now switch over to Inches…I have a document that's almost 30 inches wide…and a little more than 7 inches tall.…
- Identifying the brand's objectives
- Sketching a design
- Drawing the artwork in Illustrator
- Selecting the perfect font for a logo
- Adding type
- Choosing and assigning spot colors
- Adding vector-based shading with gradients
- Using photographic details for a more photorealistic look
- Changing the orientation of a logo
Skill Level Intermediate
Designing and Animating a Mind-Bending Illusionwith Deke McClelland1h 26m Intermediate
Designing Your Own Online Avatarwith Deke McClelland3h 37m Intermediate
Photoshop CC Essential Training (2013)with Julieanne Kost14h 58m Beginner
1. Brainstorming and Development
2. Drawing the Art for Your Logo
3. Setting the Type
4. Assigning Spot Colors for Print
5. Adding Device-Independent Shading
6. Adding Some Photorealism
7. Changing the Orientation
Until next time1m 40s
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