Join Nigel French for an in-depth discussion in this video Adding an enclosing shape, part of Designing a Logo for a Band.
…Thus far the type has been surrounded by white space, but…what if we were to put the type into an enclosure?…So here's our starting point, and we could put it inside a rectangle.…Obviously we're going to have to change the color to reverse out of a solid color.…So we have white on black.…Of course it doesn't have to be a perfect…rectangle, we could have white space at the top.…Or at the bottom.…Or we could close up the space, so that…the tops of the rectangle actually connect with the…tips of the letters, so that we get the…sense of the type continuing outside of the rectangle.…
That it's not fully enclosed.…Of course, it doesn't have to be a rectangle.…It could be a circle, and then we could use…that same principle as we did, having the edges of…the type touch the edge of the circle, so that…we have implied continuation beyond the edge of the circle.…And then we could use some sort of relationship like this.…This is actually done using a compound shape, and…I'm going to show you how to create this,…I don't think it really works here but it…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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