If you are using photography, get tips in this video on how to implement those photos into your design in engaging ways.
- [Instructor] When adding photos to your sell sheet,…it will be important to ensure that they don't…just simply feel placed on the document…and instead, that they incorporate well into the design.…As you can see in these BooginHead sell sheets again,…all product photos have white backgrounds,…so that they fit into the sell sheet…without the need for any framing.…Photos of people and scenes, on the other hand,…have a frame around them…either with a white stroke or a drop shadow or both.…
If your photos don't have white backgrounds,…consider framing them in some way.…Let me show you, for instance, how the photos…for this BooginHead sell sheet were framed.…I've placed the two photos on my artboard…and I've already tilted them as well.…By tilting them, it gives it more of a scrapbook effect,…which helps to connect with new moms…and really helps to bring more attention…to the family appeal of BooginHead products.…Now, when you have photos, don't just simply tilt them…and call that that.…
You need to add a little bit more to them…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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