There are many ways illustrations can be used in a sell sheet, but only use them if the content requires it. In this video, learn how illustrations can be implemented and even mixed with photography.
- [Instructor] Any illustrations you add to your sell sheet…should be of the product itself or a process…unique to what you are selling.…If you want to show people interacting with your product,…a photo is far better than an illustration.…If your product has not yet been created,…and you're raising funds,…then an illustration of the product is ideal…to show off your new idea.…Often, when illustrating a product,…it's best to do so using 3D design…or isometric illustrations similar to this sell sheet.…
If you aren't yet familiar with 3D design,…I recommend checking out Adobe Dimension,…which helps designers create photorealistic 3D effects…to produce amazing product images.…There are two great courses to help you get started…with Adobe Dimension,…including Adobe Dimension CC First Look with Mike Rankin,…and Adobe Dimension Photo Shoot Composite with Steve Caplin.…Personally, I'm not an illustrator.…If you're like me, then I would suggest hiring someone…to help bring your product or process to life.…
If you can't do that,…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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