From the course: Future Proofing Your Data Science Career

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The importance of brand

The importance of brand

From the course: Future Proofing Your Data Science Career

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The importance of brand

- This process of finding your voice based on the need to create a personal brand has evolved over the past 25 years or so and it's driven by many different factors that include social media, the emerging gig economy, and increased globalization. At the same time, the field of data science is being driven by changes in work models at a meta level, changes that are really affecting every career path. The objective of this exercise is to give you clarity on your own voice as a key component of the value that you bring to the job marketplace. Discovering what it is that you do well and how that aligns with your career objectives will give you insight you can leverage across a series of data science careers. This new model requires that you have a clearly articulated voice in order to be successful in the future data science workplace paradigm. We're all familiar with the importance of brands from a consumer perspective, but…

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