What are the current issues with data collection?

(bright pulsing instrumental music) … - Well the first portion is actually … that people have been talking about this for quite a while … it's becoming increasingly prevalent … because more and more people's data's being stolen. … The reasoning behind that is one, … you have groups that are just getting more sophisticated … and two, well companies are not investing … in to the level that they need to, … particularly hospital systems or others. … The portion of this where this gets deeply troubling is, … and we oftentimes just look to the classic, … you know consumer internet companies … and I don't want to give them a pass here. … I'm using that to say there's a whole nother pocket … where people's medical records are being sold by hospitals. … You have all this data that is moving around … in this almost behind the scenes manner … and that's from these what are called data brokers … and they shuffle the data from one vendor … to another and they're being aggregated … and you don't even know what's out there about you. …