From the course: The Data Science of Experimental Design
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Trying to increase conversions
From the course: The Data Science of Experimental Design
Trying to increase conversions
- [Instructor] The goal of an experiment is typically to figure out the best way to maximize conversions. But let's stop and think about the word conversion for a moment. When I was a little girl, my grandfather sold some boutique health products. He didn't have many customers, mostly family and friends. But when we go to his sales meetings, they would talk about making a list of leads or potential customers. And then going to visit the leads and demonstrate the product. If the lead bought the product, they would convert to a customer. So a conversion was basically a customer buying something, a sale and that's pretty easy to track. Fast forward, now I'm an adult, and we have the internet. The internet is interesting, because when you buy something on the internet, you usually do all this pre sales behavior. Looking at products, maybe joining a mailing list, or liking a social media post. These are all conversions,…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.