From the course: The Data Science of Experimental Design
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Strategies to increase conversions
From the course: The Data Science of Experimental Design
Strategies to increase conversions
- [Instructor] Earlier, in the course, I decided on a strategy to increase conversions, in our scenario. In this video, I want to step back and show you how I made that decision. If you remember earlier, it was not very hard to think of how to increase the denominator in our conversion rate, which was page views. But it was hard to think about how to increase the numerator or our conversions independently from the denominator. I found that drawing a logic model can help. A logic model is a diagram showing how you think things cause each other in real life. Imagine a diagram with two circles overlapping, and where they overlap in the middle is labeled compromise. This simple logic model says that someone thinks that compromise happens when one side and another side overlap in their interests. That's the way that person who made that diagram thinks compromise works. So, I'm going to create a logic model for our scenario.…
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