From the course: Introduction to 5G
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Some early 5G trials
From the course: Introduction to 5G
Some early 5G trials
which is some early 5G trials. And I've been personally leading these, and I can tell you a lot about the methodology, the working methodology here. So one thing, you know, I learned with my companies is that you can design the most beautiful technology. If your final customer does not understand what it is for, but I wanted them to be excited about it, to see the value of that, because once people see the value, they will not question the cost. So I spend a lot of time with my team at King's College to reach out to different vehicles, consumer groups, and you see a few images here. So we worked, for instance, with various theaters in London, and we worked with hospitals, with the transport industry, gaming, financial, sports, anything you want, and we did a very deep co-design. So this was not about sitting with them and just having a one hour PowerPoint about 5G. This is literally spending hours, days, weeks, years with them. And an example is from the performing arts world. So we…