From the course: The Data Science of Experimental Design
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Rates versus frequencies of conversions
From the course: The Data Science of Experimental Design
Rates versus frequencies of conversions
- [Instructor] Now we will talk about conversions in the context of calculating conversion rates. So, just to remind everyone, a conversion rate has a numerator and a denominator. And whatever the conversion we pick, in the case of social media, that could be likes, comments, shares, views, whatever, that's going to be the numerator in that rate. So, the question we ask often in my field of epidemiology, as well as in business, what's the right denominator for our rate? I realize there are many types of conversions out there. Sales, blog views, mailing list signups, but let's run with this example so we can continue to get in the weeds with defining conversion rates and I can walk you through the logic. If unsuccessful with my LinkedIn articles, not only will my views go up, but certain behaviors of my viewers will go up, theoretically. Like likes and comments. Because you first have to view in order to like or comment.…
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