From the course: Privacy Strategies for Business Leaders

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Protecting your users: Trust

Protecting your users: Trust

From the course: Privacy Strategies for Business Leaders

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Protecting your users: Trust

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- [Instructor] Having understood what privacy means to your business, let's now understand what your responsibilities are as an executive. It is especially key to understand how building a privacy reputation and trust with your customers can help you achieve key business objectives like customer loyalty, business growth, and brand differentiation. Research from the company Salesforce shows how key it is to build that trust. This research provides insights into customer behavior that may seem counterintuitive at first. According to this research, customers value personalized experiences, which require you to collect data, but customers also want you to respect their privacy. And in order to look at this research, I'm going to take you to the Salesforce website. This diagram is extremely critical. As this diagram shows, if customers trust you, they're more likely to be loyal to you with their dollars and their…

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