From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
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Process
From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
Process
Programs need process to ensure costs are managed, to create transparency, and to improve the quality of the work. It's no different for your customer insights program. Let's explore five steps that you can use to get your program on the right track. The first step is strategy. This is where you'll lay the foundation for the rest of your program. It gives you the opportunity to establish your vision and your objectives and your measures for success. Next up is design. You'll want to design a program informed by your strategy and aligned with your capabilities and your culture. It's important here to really work through a design process. This step needs its own methodology inside the overall five steps because you want to get it right. That means establishing a brief, understanding your needs, developing a prototype, and getting feedback to help you to pivot and to scale. Your third step is implementation. A consumer…
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