Personally identifiable information

- So I define privacy and data protection … as the authorized processing of personally identifiable data … according to fair principles. … And we'll break all of that stuff down as we go along here, … but personally identifiable information, … identifying the asset under management, if you will, … is really crucial to success. … The standard definition … is information that can alone, … or, in combination with another data element, … describe a discrete individual. … Well there's a few analogies here … that are very helpful, I think. … So the name Michelle may or may not be private information, … it's just a name. … The name Michelle applied to this human carbon-based unit … is now intellectual property, it's private, … it's personally identifiable. … Now notice that I tell people all the time what my name is. … I share my business card, I'm on LinkedIn. … I do all those good things. … Secrecy is not central to the definition … of personally identifiable information. … That's a processing issue that we'll talk about later. …