Join Mandy Huth for an in-depth discussion in this video Organization: How to make security a differentiator , part of Security Matters (To Everyone).
(upbeat music) - So I'm gonna put on my consumer hat. Let's imagine I'm walking down the electronics aisle, and I'm looking for a Bluetooth headset. How do I choose? Do I choose by size? Do I choose by color? Maybe acoustics? What about security? People are becoming savvy consumers. Think about the last time you walked down the cereal aisle. (upbeat music) I'm sure you saw at least one person looking at the nutrition information.
They may have been looking at calories, sugar content, carbohydrates. Point is, they have choices. Even the USDA grades its beef based on quality. Consumers truly are looking for differentiation. So why does this matter to you? Take a look at your business, your product. How can you differentiate it with security? Perhaps you can demonstrate secure internal processes. Even better, perhaps you can prove secure coding and development of your product.
Take the time to prove that you're proactive about doing enhancements and fixing bugs on your product to bring more value to your customer. Outline your secure configurations and settings to your consumers. And even more importantly, talk about how you're protecting your consumers data and their privacy. Why would this matter to you? Take a look at your business. What differentiation can security bring to your product or your brand. Take the time to demonstrate that you have secure internal practices.
Prove that you have secure coding and development for your product. Illustrate that you're proactive about bringing enhancements and improvements to your consumer and bringing more value to your product. Outline for your customers the secure configurations and settings that are included in your product. And most importantly, show consumers that you're going to protect their data and their privacy. So when savvy customers can choose between product A and product B, if you can put a security blue ribbon on it, maybe they'll choose you.
Oo, I won.