From the course: Customer Insights and Consumer Analytics for Organizations: Concepts

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Natural language processing

Natural language processing

From the course: Customer Insights and Consumer Analytics for Organizations: Concepts

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Natural language processing

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- [Instructor] There is a lot of information shared over social media. Think about it, your tweets, posts, pictures, snaps. For businesses, this is sort of like having the largest focus group ever open and accessible, 24 hours a day. There are an estimated two million new blog posts put up each day, and billions of social media posts. So, when you consider this amount of data, we simply need new tools to help us to make sense of it all. Let's look at natural language processing as a primary tool for analyzing large amounts of the written word. Natural language processing, or NLP for short, is a category of information engineering focused on how to process, categorize, and really bring meaning to vast amounts of data. So whether we're talking about social media post analysis or a qualitative survey that you conducted with many respondents, NLP can help you to short circuit from vast amounts of data to actionable…

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