Moral crumple zones

- Moral crumple zones are not my branding or idea at all. … They are an idea and a paper that I will commend … to all of you by a wonderful woman who, … by the time we air this, will have her doctorate in hand, … Doctor Madeleine Elish. … And what Dr. Elish was working on just really rang true … with me and we had a long conversation about it. … When cars were first invented … and for a very long period of time, … safety meant making them harder, making them stronger, … making them one, solid unit. … Unfortunately, what happened is, the vehicle, … as the horsepower got even stronger, … the occupant was still governed by the laws of entropy. … And so if you ran into something … or the car just stopped too soon … or, you know, collided with a tree, … the occupants would fly forward … and then smash, bam off you go. … Not a good thing. … So instead, the designers of vehicles … have these empty pockets where physics and geometry is used … to direct all the energy for the known unknowns. …