From the course: The Data Science of Experimental Design
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Measuring a conversion
From the course: The Data Science of Experimental Design
Measuring a conversion
- [Instructor] Let's test our case definition of conversion. By trying to measure that conversion using existing data. We decided we were going to measure a conversion of likes on LinkedIn for my articles. My objective was to increase my profile in the data science community. After thinking about it, even though I have a nursing audience on LinkedIn as well, I decided I'd accept likes from anyone, but I would limit the subject of my conversion to data science articles, not nursing articles or other articles. Also, I'd only count likes on actual articles, not post. But right now, this is admittedly a thought experiment. Can we actually operationalize this working case definition of a conversion? Let's try it out on existing data. Here's an article about how college students are preferring to learn R over SAS. That's definitely an article on a data science topic that I posted. Oh, wait, I just realized something. See how…
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