From the course: CIPP/US Cert Prep: 1 U.S. Privacy Environment
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Industry self-regulation
From the course: CIPP/US Cert Prep: 1 U.S. Privacy Environment
Industry self-regulation
- [Narrator] Self-regulation is a process where companies in a industry form a coalition and work together to develop standards of conduct. They then mutually commit to follow those standards and develop an enforcement program to verify to each other and the public that they remain compliant. There are self-regulatory programs that cover privacy issues. For example, the Network Advertising Initiative, NAI, is a program focused on digital marketing. Businesses involved in the distribution of online advertising participate in NAI as members and the association claims that almost every internet ad displayed in the United States uses the technology of one of its members. High profile NAI members include Adobe, Google, Microsoft, and Oracle. The NAI publishes a code of conduct that contains detailed requirements describing how its members must provide notice of their privacy practices, offer consumers the ability to opt out…
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