From the course: The Data Science of Experimental Design

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Document conversion case definitions

Document conversion case definitions

From the course: The Data Science of Experimental Design

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Document conversion case definitions

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- [Narrator] Now that we have decided on our conversion case definitions, let's document them before we forget what we decided. We are going to go back to that exercise file I started in an earlier video. It is a spreadsheet that lists our priority conversions. What I have done is make one tab per priority, and on each of those tabs we will document the conversion, or numerator, for each rate we want to track. Let's go to our exercise files. See this spreadsheet? In an earlier movie we just had the first tab, priorities, but now we have more tabs. We have one tab per priority concept, pay, word of mouth, which I abbreviated WOM, and engage. This version of the spreadsheet is in your exercise files for this movie and it's called AB Testing Planning Tables_v2_Numerators. Let me review our priorities. Payment actions, clicking on the payment software button I will have there on the last page to get a certificate. Next…

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