From the course: The Data Science of Experimental Design
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Designing the test
From the course: The Data Science of Experimental Design
Designing the test
- [Instructor] Now we will move on to designing our test. But before we go too far, let's stop to ponder what A/B testing software actually does. Let's remind ourselves of what a baseline condition is, which we will also call our A condition in our experiment. At baseline, the user tries to access some resource, maybe go to a webpage, click on a video or click on a link to fill out a survey. It is this resource that holds the potential of a conversion. If they go to a webpage they can click somewhere on that webpage as a conversion. So what webpages make them click more? Or if they start to watch a video, they could watch all the way to the end as a conversion. So which video makes them want to watch more? Basically, we want to know if changing some characteristic of the resource increases convergence. So let's let the green box represent the A condition, the way the user normally encounters the resource. What happens in an…
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