From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
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Data security
From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
Data security
A customer insights program represents strategic understanding. We're talking about customers and the market dynamics that help your business to stay ahead so it's important to protect these assets and treat them with measures and procedures to keep them safe and even more than that, you have a responsibility not only to your business but to the privacy of your customers. Let's look at how to keep your data safe and sound to ensure you're in compliance with data security to ensure your hard-won insights are your organization's and your organization's alone. To this end, it's prudent to develop a written and documented plan for data protection. So there's a few things you'll want to include. The first is an overall inventory of your data assets. This will include a catalog of your data design, your data infrastructure and any relevant systems, algorithms, processes and procedures and in fact, what you're doing…
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