From the course: Customer Insights and Consumer Analytics for Organizations: Concepts

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Data privacy

Data privacy

Data privacy is one of those price of business type of skills. But that doesn't mean that it's not critically important to your customer insights program. Otherwise you risk leaving your customer's data vulnerable. One of the most important things you should be in alignment with here is in protecting sensitive PII, that's personally identifiable information. What is PII? Well, it's anything that could be used to identify an individual. So for example, a Social Security number, a date and a place of birth. The entire list can be found on the National Institute of Standards and Technology website. The European Union's General Protection Regulation, known as GDPR, is arguably the most important change in data privacy regulation in 20 years. The aim of the GDPR is to protect all EU citizens from privacy and data breaches. It was adopted by the Eu Parliament in 2016, and took effect in 2018. The legislation defines PII…

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