Data collection

- [Instructor] Every single day, every word you say,…every game you play, every click you make,…someone's watching you.…Touching a device, moving with a device,…interacting with it, these actions generate data.…In the old days, media organizations…would study aggregate data.…It would be helpful in both decision-making and discovery.…Using the data, television or radio…would send out a signal to the masses.…The message would connect with some and miss with others.…

Today, organizations like Google, Facebook, Apple,…YouTube, Instagram, Netflix, and Amazon, they collect…more data about each and every person than ever before.…Some users argue that they're capturing…too much data without oversight.…Others feel organizations create products and apps…that entitle organizations to your data.…So, if you download the app,…you're willing to give up some of your data.…Interestingly, however this plays out,…those with a statistical foundation will be the winners.…

Let's take a look at why I feel that way.…First option, what if the rush of data continues?…