Author
Released
5/4/2020Skill Level Intermediate
Duration
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- [Monika] We often hear about experimental testing online, especially A/B testing of web pages. Running an online experiment seems intuitive. But if you actually tried to design one, you will see there are a lot of details you need to address. In this course, we'll cover the basics of designing your own experiment. I'll take you through all the steps, collecting and analyzing baseline data, planning potential strategies to increase conversion rates, and choosing both A and B conditions for testing. Then we'll cover implementing the experiment, including calculating sample size and a timeline for the experiment, as well as planning for the statistical test we will use, the chi square. Finally, I'll show you how to analyze and interpret the data, then how to think about acting on what you found as a result of your experiment. I'm Monika Wahi. I'm a researcher and epidemiologist, and I have designed experiments and studies for a wide variety of settings, such as health care and business. So join me in my LinkedIn Learning course as we discuss building experiments that help you learn more about your business.
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Introduction
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What you should know1m 23s
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1. Introduction to Experimental Testing
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When not to do an experiment4m 34s
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2. Defining Conversions
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Measuring a conversion4m 25s
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3. Defining Conversion Rates
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Brainstorm denominators7m 2s
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Document denominators5m 56s
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Determine time frames5m 50s
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4. Baseline Descriptive Analyses
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Data handling6m 53s
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Baseline results as a guide3m 46s
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Planning a campaign2m 4s
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5. Designing the Experiment
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Designing the test5m 19s
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Testing the implementation6m 13s
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Choosing a test statistic3m 31s
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Chi-squared test in Excel7m 25s
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6. Sample Size and Statistics
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Installing G*Power4m 6s
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Using G*Power5m 57s
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Sample size simulation5m 45s
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Planning the timeline5m 56s
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Stratified analysis6m 57s
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Conditional tests6m 16s
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7. Analyzing and Interpreting the Data
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Overall analysis approach3m 34s
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Time-series analysis4m 41s
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Chi-squared analysis6m 19s
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Interpretation5m 10s
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Conclusion and Next Steps
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What actions can we take?3m 29s
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Report writing4m 8s
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Video: Conducting an experiment online