From the course: Understanding and Prioritizing Data Privacy
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Consumer trust cliff
From the course: Understanding and Prioritizing Data Privacy
Consumer trust cliff
- There's a very real phenomena that I call the data trust cliff. And that cliff happens as you're starting to build trust, and you're starting to build a relationship, and that individual is giving you more and more and more, and then something happens. And usually very rapidly. The trust falls off a cliff. You've had a terrible security breach that should have been prevented. You have shared that information with third parties that that person didn't know about. You've not provided the services based on the deal that an individual made with you by sharing information. All of these things can lead to what we call the trust cliff, where suddenly, where you've cultivated over time, a really interesting data relationship that's based on trust and value, and values, and suddenly all of that is lost and you have to start over again by rebuilding that trust, if you can. There are a number of reasons for a trust cliff to…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.