When trust is broken, consumers pack up their data and run. In this video, learn some of the major drivers of this event, known as a trust cliff.
- There's a very real phenomena … that I call the data trust cliff. … And that cliff happens as you're starting to build trust, … and you're starting to build a relationship, … and that individual is giving you more and more and more, … and then something happens. … And usually very rapidly. … The trust falls off a cliff. … You've had a terrible security breach … that should have been prevented. … You have shared that information with third parties … that that person didn't know about. … You've not provided the services … based on the deal that an individual made with you … by sharing information. … All of these things can lead … to what we call the trust cliff, … where suddenly, where you've cultivated over time, … a really interesting data relationship … that's based on trust and value, and values, … and suddenly all of that is lost … and you have to start over again … by rebuilding that trust, if you can. … There are a number of reasons for a trust cliff to occur. … Whether a consumer has shared a lot of information, …
- What is data privacy?
- Privacy vs. secrecy
- Trust and integrity
- What consumers expect
- Privacy solutions
Skill Level Intermediate
1. What Is Data Privacy?
2. The Importance of Data Privacy
3. What's at Stake?
4. Privacy Solutions
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