When trust is broken, consumers pack up their data and run. In this video, learn some of the major drivers of this event, known as a trust cliff.
- There's a very real phenomena … that I call the data trust cliff. … And that cliff happens as you're starting to build trust, … and you're starting to build a relationship, … and that individual is giving you more and more and more, … and then something happens. … And usually very rapidly. … The trust falls off a cliff. … You've had a terrible security breach … that should have been prevented. … You have shared that information with third parties … that that person didn't know about. … You've not provided the services … based on the deal that an individual made with you … by sharing information. … All of these things can lead … to what we call the trust cliff, … where suddenly, where you've cultivated over time, … a really interesting data relationship … that's based on trust and value, and values, … and suddenly all of that is lost … and you have to start over again … by rebuilding that trust, if you can. … There are a number of reasons for a trust cliff to occur. … Whether a consumer has shared a lot of information, …
- Relate the concept of data as intellectual property.
- Examine the ways in which moral, legal, and ethical concerns apply to data privacy.
- Explain how context applies to personal private information.
- Recognize the motivations of individuals accessing data they are not authorized to access.
- Define the implications of moral crumple zones.
Skill Level Intermediate
1. What Is Data Privacy?
2. The Importance of Data Privacy
3. What's at Stake?
4. Privacy Solutions
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.