From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
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Cloud computing
From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
Cloud computing
There's no doubt that your customer insight and consumer analytics program is going to rely on the cloud. That's because cloud infrastructure with vendors like Amazon, Microsoft and Google have really become the standard for data-driven infrastructure. One report found that 83% of all organizational data is now in the cloud. That's because the cloud provides advantages over traditional on-premise solutions. It provides better organizational visibility, enhanced collaboration capabilities, it speeds up development and provides cost savings that their traditional rack-based environment simply cannot compete with. So what are the parts and the pieces that you're going to want to consider for your cloud infrastructure? Consumer insight capabilities center on data, so you will need a strong solution for data warehousing and perhaps a data lake and data mart infrastructures. These are different storage mechanisms for…
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