Turn your customers into lifelong fans. Learn how to operationalize customer insights and consumer analytics to better understand and address your target audience's needs.
Being data driven or making data based decisions. You've heard about it. People talk about how it's boosted their business. But what exactly does it mean? And not only that, but who does it serve? Ultimately, making data a part of your business analysis serves the customer. And when you treat the customer well, they'll do the same in return for your business. By word of mouth, social media and even reviews on websites. This type of data analysis is called customer analytics, and it's quickly becoming the primary toolset that's needed to support customer experience initiatives. Hi, my name is Chris DallaVilla. Join me for customer insights and consumer analytics for organizations, the foundation course. We'll look at how to create a customer analytics practice including the process, the skills and the policies you need to consider. We'll also look at privacy concerns and data ethics. And we'll reveal the five best practices for managing your customer analytics program. So what are you waiting for? Let's dive right in.
- Designing a consumer analytics program
- Measuring a program's progress
- Governing your consumer analytics program
- Driving customer loyalty
- Improving the efficiency of your investments
- Using cloud computing platforms
- Machine learning for consumer analytics
- Data privacy, security, and ethics