Challenge: Brainstorm a risk

(bouncy music) … - [Instructor] For this challenge, … I'd like you to think from your perspective. … If you're an engineer, … think about the technical side of these questions … and if you work in a C-suite, … think about questions around policy. … So, going back to Binaryville … and the idea of selling more aprons. … After looking at the data on hand for past purchases, … the team at Binaryville thinks that there's … a few interesting data sources that could be used. … Since customers usually enter their full names, … addresses, and email addresses into a database, … they think there could be a chance … to find which areas are most likely to purchase an apron … and provide some discounts. … There's also a chance to start looking people up … on the local social media platform … to see if there's any trends … about what their customers like … and also what they look like. … There are a few different machine learning solutions … that can be purchased off the shelf … that could be investigated …