Calculus

- [Instructor] You may have the best product or service … in the world, but if you want to get paid, … you've got to make the sale … and you got to do it in a way that's profitable for you. … Surprisingly, calculus may be one of the things … to help you do just that. … The idea here is that calculus is involved … any time you're trying to do … a maximization and a minimization, … when you're trying to find the balance … between these disparate demands. … Let me give you an example of this might work. … Let's say that you sell a corporate coaching package online … and that you currently sell it for $500 … and that you have 300 sales per week. … That's $150,000 revenue per week. … But let's say that, based on your experience … with adjusting prices, you've determined … that for every $10 off of the price, … you can add 15 sales per week. … And let's also assume, just for purposes of this analysis, … that there's no increase in overhead. … So, the idea here is you can change the sales … by adjusting the price, but where are you going to have …