From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
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Business intelligence
From the course: Customer Insights and Consumer Analytics for Organizations: Concepts
Business intelligence
Business intelligence, BI, has come a long way over the past few years. The cost associated with a baseline BI package used to be exorbitant and the time it would take to get up and running, well, let's put it this way, it required patience and some very specialized skills. All these areas have become much more accessible with the latest crop of software. What you want to do is get a tool, get it connected, automate as much as you can, and have it ready for your deep dive analysis. Let's break these down. First up, getting a tool. There are some analyst group assessment tools out there too that can help you to make sense of your options. Different aspects you might want to consider include security, infrastructure, data management, content creation and collaboration. You also have the vendor's roadmap, reliability, and special use cases to consider. So do your homework to find the tool that's going to work best for you.…
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