Business intelligence

It's an article of faith for me that any organization … will do better by using data to help with their strategy, … and with their day-to-day decisions. … But it reminds me of one of my favorite quotes … from over 100 years ago. … William James was one of the founders of American psychology … and philosophy, and he's best known for functionalism … in psychology and pragmatism in philosophy, … and he had this to say: he said, … "My thinking is first and last and always … for the sake of my doing." … That was summarized by another … prominent American psychologist, Susan Fiske, as, … "Thinking is for doing." The point is, … when we think, the way that our brain works, … it's not just there because it's there, … it's there to serve a particular purpose. … And I think the same thing is true about data … and data science in general. In fact, I like to say … data is for doing. The whole point of gathering data, … the whole point of doing the analysis, … is to get some insight that's going to allow us to do …