From the course: Learning XAI: Explainable Artificial Intelligence
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Business example 1: Marketing
From the course: Learning XAI: Explainable Artificial Intelligence
Business example 1: Marketing
- [Instructor] Marketing is another industry where the use of data has exploded recently. In this video, we'll explore some examples of how AI is already being used by marketers to improve their craft and then talk about some of the limitations of the current state of AI. Finally, we'll go over an example of a company that says that they are already incorporating XAI into their product. Many aspects of marketing and sales have become digitalized today. The ability to collect vast amounts of data about the market and the customer have greatly benefited marketers and sales people. Sites such as Google and Facebook make massive amounts of money being the best at serving the most relevant ads to the right people for the right price. Marketing automation tools such as HubSpot, Marketo, Constant Contact, and Pardot have made sending customized campaigns to target customers very easy. Customer relation management, or CRM tools, such as Salesforce, Infusionsoft, and Pipedrive help digitally…
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