Big data for customer interactions

- [Instructor] In an ideal world, … this is how your customers are going to feel … every single time they connect with you. … They'll be in a state of constant delight. … Well, that's the goal, … and there's a few ways that you can go about … trying to understand … how you can constantly delight your customers. … You can look at things like what did they buy previously. … What's their history with your organization? … Or maybe what market segment are they in? … So you can look at what other people … who were similar to them in some ways … have done previously. … Use that as a stand-in for their own behavior. … Or maybe you can do something like … what have they searched for online, … even when they weren't exactly in your own e-commerce sight. … Well, remember, … when you put together these profiles … and you're trying to identify … what a person is likely to buy, … you need to be concerned … about the accuracy of your predictions. … So you need to look at things like sensitivity. … If they're likely to respond to an ad and buy something, …