Join Todd Edmands for an in-depth discussion in this video Understanding privacy, part of Cybersecurity Awareness: Social Networking at Work.
- [Narrator] Privacy is the state or condition of being free from being observed, or disturbed by other people. But why does privacy matter? Privacy is often seen as a limit on power, a power of the government and of others. In the wrong hands, personal data can be used to cause harm. Privacy is also seen has demonstrating respect of another. We have a right to keep some information private. Having privacy allows us to manage our reputation. Privacy also helps us manage information boundaries.
We also want to know how our data will be used when it is disclosed. It is common to find social media sites having options we can set, to limit the amount of exposure we face, in regards to what we are sharing. The first thing we need to remember when we are working with social media sites, is that once information has been posted we can not retract the posting. There are professional sites that record and document information that is posted to the internet. It is now common for organizations to review the social media pages of potential employees, or when a security background check is conducted.
Common questions related to social media sites is, who owns the information that has been shared? How long will information be publicly available? And how can a user's profile be removed after the death of an individual? These common questions should be covered in the site's privacy policies document. One last question often asked, is who has access to your information? Facebook is the number one social platform for marketers. Users need to remember that Facebook makes money from it's advertisers, not users.
A few other capabilities they have is to use cookie tracking to monitor your internet usage. This tracking is helpful to placing product advertisements within your browser. Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual's personal interest. We should expect to see advertising related to our interests, when our online activity is tracked, and our preferences known by a social media site. There are tools available online to help prevent some of this tracking behavior.
The technology to track our online behaviors is quite advanced. Facebook has invested in facial recognition technology and can track users and user connections within their application. Facebook also tracks what postings we like, and can build a profile of us, based upon these choices we have made. If you do not restrict your Facebook site, everyone has access to your information. There are many resources and recommendations on the internet to help you secure your Facebook profile.
This was a quick review about privacy concerns, we may have when using social media, but there are also risks that we will now look at.
Note: This course was recorded and produced by Mentor Source, Inc. We're pleased to host this training in our library.
- Reviewing the types of social networks
- Understanding privacy
- Social media risks
- Securing social media sites
- Social media policy