Join Todd Edmands for an in-depth discussion in this video Social media history, part of Cybersecurity Awareness: Social Networking at Work.
- [Narrator] The history of social media is very interesting, and most people see social media starting with Bulletin Board Systems long ago. These systems were effectively independently-produced hunks of code that allowed users to communicate with a central system where they could download files or games, and post messages to other users. These bulletin board systems were accessed over telephone lines via a modem. These networks were much slower than today, transferring data at 300 bits per second.
The networks were often run by hobbyists who carefully nurtured the social aspects and inter-specific nature of their projects. Usually, these people were computer hobbyists. Due to the long distance calling rates at the time, many bulletin boards were local affairs that in turn spurred local, in-person gatherings. Before the internet exploded onto the scene, CompuServe was a service that began life in the 1970s as a business-oriented mainframe computer communications solution.
CompuServe, back then, allowed members to share files and access news and events. CompuServe was one of the first email service providers. America Online is often considered the precursor to today's social networking sites. AOL has been called the internet before the internet. It had a searchable user community where members could share information about themselves. The first recognizable social media site was created in 1997 called SixDegrees, named after the theory of six degrees of separation.
This site enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a lure which attracted many people to social media. Sites like Myspace and LinkedIn gained prominence in the early 2000s, followed closely by photo-sharing sites like Flickr. YouTube came out in 2005, creating an entirely new way for people to communicate, and share with each other across great distances. Today, we will be reviewing the use of social media, and the risks associated with sharing information online.
Social networking is becoming ubiquitous, and a recent survey notes 22 percent of time spent online is associated with social networking activities. Facebook scams were the most common form of malware distribution in 2015, and over 31 million false Facebook accounts are in existence. Social media sites help keep businesses and people connected, but there are risks. Our goal is to know how to use social media services, and protect ourselves and our privacy when we use them.
We will review the five different types of social networking sites. Most people consider privacy a fundamental right, so we will review how to protect our privacy, and why privacy is important. Risks are present when we use social media sites, and when we share information about ourselves. We will investigate some of the common risks present by using these applications, and risks present when we share too much information. Safety is our primary concern when we agree to use social media services, so we will look at steps we can take to protect ourselves.
From a business perspective, it is critical that we define a social media policy to inform our employees how they are expected to interact with social media to prevent harm to an organization. Now, let's have fun investigating the use of social media. The popularity of social media networking sites has increased to astonishing levels. People find sites such as Facebook and Twitter very useful for maintaining personal connections. LinkedIn is now a very popular resource for maintaining business connections.
Social media services have become part of the fabric of how we communicate and collaborate as a society, and in the business world. Businesses use social media to sell products, share information about their market space, and to support and grow their customer base. This presentation will help users and organizations understand social media services available, and the risks of using these resources. There are potential risks that will be discussed, and the technology and processes that will help us mitigate these risks.
A survey conducted in 2015 identifies 73 percent of people have at least one social media profile. This was a brief review of how social media began, and how popular these sites are today. People place a high value on the benefits of using these sites to stay connected with others. There are so many social media sites today, but as we will review next, we can break sites up into different categories based upon how they are used.
Note: This course was recorded and produced by Mentor Source, Inc. We're pleased to host this training in our library.
- Reviewing the types of social networks
- Understanding privacy
- Social media risks
- Securing social media sites
- Social media policy