In this video, Mandy Huth discusses public relations firms. Learn about the importance of reputation, communication including social media, and how a public relations firm can assist during crisis.
- [Narrator] Although a public relations firm is not required by GDPR, organizations should consider their use to protect the business and the brand. How stakeholders, including customers, perceive an organization, is a core component of their business valuation. In such an interconnected world, maintaining that relationship, that connection, is vital to an organization's business interests. Information travels globally in microseconds.
It doesn't take long for everyone to know what is happening. An organization should prepare communication proactively so they can respond almost immediately to serious situations. Consider social media. Despite its benefits of connectedness, customers can get the wrong idea if these channels are not accurately provided information in a very timely fashion, or if they're not actively monitored. A recent survey stated that almost one-third of customers would stop working with a business after a data breach.
This type of repercussion could be terminal to an organization's livelihood. A public relations firm can assist an organization by preparing them for crisis situations. Having pre-canned statements that can be altered to specific circumstances, is a strong tool to have in place during these times. Knowing how to restore trust and manage confidence with the right messaging, can save a business and a public relations firm can offer those types of services. Many PR firms work on retainer and can assist with data breaches.
If prepared proactively, a public relations firm can come in warm to a business, understanding the reputational objectives during a crisis situation. Using an external outsourced team also helps a business with some neutrality during highly-emotional situations. When an organization can respond quickly and assure their customers they are under control, a public relations firm can prove to be a very valuable asset.
DISCLAIMER: Neither LinkedIn nor the instructor represents you, and they are not giving legal advice. The information conveyed through this course is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. Certain concepts may not apply in all countries. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com.
- Define the objectives of GDPR relating to the personal privacy of citizens.
- Determine the responsibilities of data protection officers under GDPR.
- Identify the rights of citizens in the event of a data breach.
- Review the steps that must be taken in the event of a data breach.
- Describe the notification process in the event of a data breach.