In this video, Mandy Huth discusses public relations firms. Learn about the importance of reputation, communication including social media, and how a public relations firm can assist during crisis.
- [Narrator] Although a public relations firm…is not required by GDPR, organizations should consider…their use to protect the business and the brand.…How stakeholders, including customers,…perceive an organization, is a core component…of their business valuation.…In such an interconnected world,…maintaining that relationship, that connection,…is vital to an organization's business interests.…Information travels globally in microseconds.…
It doesn't take long for everyone to know…what is happening.…An organization should prepare communication proactively…so they can respond almost immediately…to serious situations.…Consider social media.…Despite its benefits of connectedness,…customers can get the wrong idea if these channels…are not accurately provided information…in a very timely fashion,…or if they're not actively monitored.…A recent survey stated that almost one-third of customers…would stop working with a business after a data breach.…
This type of repercussion could be terminal…to an organization's livelihood.…
DISCLAIMER: Neither LinkedIn nor the instructor represents you, and they are not giving legal advice. The information conveyed through this course is not intended to give legal advice, but instead to communicate information to help viewers understand the basics of the topic presented. Certain concepts may not apply in all countries. The views (and legal interpretations) presented in this course do not necessarily represent the views of LinkedIn or Lynda.com.
- Define the objectives of GDPR relating to the personal privacy of citizens.
- Determine the responsibilities of data protection officers under GDPR.
- Identify the rights of citizens in the event of a data breach.
- Review the steps that must be taken in the event of a data breach.
- Describe the notification process in the event of a data breach.