Discover how to create workflows using the marketing automation functions available in HubSpot. Learn how to create a strategy, establish a campaign, segment customers through lists, and more.
- [Instructor] Over the last few years, we've seen a tremendous rise in the popularity of marketing automation tools. And this isn't all that surprising. Marketing is a daunting task. It's exceedingly data-driven, platforms change overnight, and the competition is on near level playing field. So when an opportunity arises to improve marketing efforts, and gain new capabilities, the market will dive right in. Marketing automation is all about tailoring content and messaging to specific segments of your leads, which in turn creates a more personalized experience for them.
Taking this highly targeted approach, helps you close more deals and generate more revenue. Hi, I'm Brad Batesole, and in this course, we're going to scratch the surface of marketing automation. We'll cover what marketing automation is, its benefits, and how to start planning out your approach. To better demonstrate how marketing automation works, I'll be walking you through several scenarios using HubSpot's marketing software. But don't worry, you'll find plenty of value in this course even if you're not using HubSpot.
So whether you're already invested in marketing automation, or just getting started, this course will help you as you build or optimize your automation initiatives. Let's get started.
- Benefits of automation
- Defining your goal, audience, and message
- Structuring goals in HubSpot
- Creating a campaign
- Analyzing campaign performance
- Segmenting the audience
- Personalizing content
- Automating workflows