Analyzing the performance of your blog posts will help you understand what initiatives are working and which ones need improvement.
- [Instructor] You may have noticed by now looking at the data is a recurring theme within each of these sections. And, that goes for the blog as well. I'm still here in the blog section, and I can tap into this section to dive deeper into the performance metrics for how this type of messaging is performing. You'll see all of the typical data, the views, which I can control by date and I can compare it to the previous month, year over year, or three-month average. We can look at any subscribers to the blog, our most recent posts, as well as the performance of those posts through call to actions, as well as our click-through rates.
Additionally, we can see top posts by views, by click-throughs, by conversions, I think you get the picture. It's here that you have a nice visual of what's working, and you can drill into these areas to better view this data. Here, I'm looking at the blog posts by call to action clicks. So, a call to action has been set up in HubSpot, it's been attached to this blog post, and we're capturing how often it's being clicked. Here we can see that click-through rate compared to the views metric, which helps us understand that this particular article is driving a lot more clicks on that call to action than the article down here.
And we may want to look at things like the layout of this article, the placement of that call to action button, the type of call to action, the segment that's going there, and as we look at this data, we can get a better understanding of why A is performing better than B. Now while we're talking about data, I should point out that there is a reporting section within HubSpot that allows you to pull various reports on other avenues of the platform. So I've gone ahead and pulled open this reports panel to give you an idea of all of the various metrics that you can pull out of the system.
So beyond just the blogging data, you can look at your sources, your page performance, the keywords, your competitors, events, it's all here. You can even develop recipes that help you evaluate what you want to measure, and then you can drill into those reports and see all of the specific data that's important to you. So ultimately it really comes down to taking time to evaluate the data as it relates to everything at a broad view, and everything very specifically all the way down to specific pieces of content, such as your blog articles.
- Benefits of automation
- Defining your goal, audience, and message
- Structuring goals in HubSpot
- Creating a campaign
- Analyzing campaign performance
- Segmenting the audience
- Personalizing content
- Automating workflows