Automated marketing with personalization yield a 5-8x return on marketing spend. Additional benefits include increased productivity and accuracy.
- [Instructor] If you aren't thinking about automation, now is the time to start. And let us get right to the meat of it. Combine automated marketing with personalization and you're looking at five to eight times the ROI on marketing spend with a boost to sales in the order of 10%. Now, beyond the great benefits to your ROI, you're going to see these benefits show up elsewhere in your marketing efforts. And the first area is productivity. One important element of automating your marketing is making the routine and mundane simplified.
So all of these manual processes that you have to do become replaced with automated solutions. And this in turn increases productivity, because you and your team are able to put focus on the tasks that require more manual intervention or deeper strategy. The second main benefit is deliverability. You see, when we have to manually perform repetitive tasks, human error gets in the way. And that error can cause lots of problems in your marketing efforts.
When you automate, you're going to create a system. You'll say these are the activities, these are the processes, here's the documentation on how this works, and all of that gets buttoned together and built in a way that it manages itself. This means you no longer have to remember to do a particular task. The email that needs to go out when a user takes a particular action is going to happen whether you're there or not. The third key benefit is customer retention. Now, with any business, there is always this balancing act between bringing in new customers and keeping the ones you have.
It's exciting to go acquire new customers, but it's way cheaper to keep your existing customers. You can use marketing automation to take that bucket of existing customers and provide them with information that they need to keep them informed on your product, your service, as well as keep them engaged with what you're doing. That process can be automated in such a way that you don't have to waste time keeping that segment nurtured. And finally, the last key benefit is in your relationship marketing.
This really is a form of marketing that focuses on getting your customers to score you highly in their satisfaction. This means better attention. As your net promoter score goes up, so does your retention, and so does the volume of people hearing about your product or service from other customers. With automation, you're able to personalize that relationship so every current customer feels like they're getting one-on-one attention from you or your brand without you actually having to invest the energy in that one-on-one attention.
So, there it is. As you can see, there's really no doubt about it. You do have to dabble in some form of automation.
- Benefits of automation
- Defining your goal, audience, and message
- Structuring goals in HubSpot
- Creating a campaign
- Analyzing campaign performance
- Segmenting the audience
- Personalizing content
- Automating workflows