From the course: Social Media Monitoring: Strategies and Skills

Why social media monitoring is important for your brand - HootSuite Tutorial

From the course: Social Media Monitoring: Strategies and Skills

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Why social media monitoring is important for your brand

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- [Martin] We've all worked with people who don't listen. You know the type, no matter how many times you say something, it just doesn't stick. The same is true for your business. If your company's paying too much attention to the world as seen through your own marketing lens, you're probably missing out on a lot of conversations that could be helping or hurting your business. You need to integrate social media monitoring into your marketing and communications strategy and plans. Hi, I'm Martin Waxman, a digital communication strategist, social media professor, and LinkedIn Learning instructor, and I've been told I'm a pretty good listener. In this course, I'm going to demonstrate why social media monitoring is an essential part of business planning and research, and I give you tips on how to use it to discover insights that could lead to new products, services, and opportunities to reach your goals. You'll learn how to set up your social listening dashboard and how to find the hashtags and conversations your organization needs to monitor to stay on top of trends and ahead of your competition. Ready? Let's get you plugged into the right social media monitoring channels for your business.

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