Volume

- [Narrator] Let's take a look at volume.…Success on social media isn't just all about…the number of followers, connections,…or fans you have, but volume metrics are important.…That's because they're kind of a stepping stone…to other measurements.…They're also good for providing you with a benchmark…to ensure that you can measure progress…and make improvements over time.…Volume metrics show us how far your social media…content is circulating, its reach.…Clearly, the larger your audience, the greater your reach,…but that's only valuable if your audience…is a good fit for your business.…

Quality is much more important than quantity…at the end of the day.…And you need your messages to stick with the right audience,…not just any audience.…In terms of volume metrics,…we are looking at the number of connections…you have on your LinkedIn profile…or the followers for your company page.…The number of followers you have on Twitter,…the number of likes, let's call them fans,…on your Facebook page,…and the number of followers you have on Instagram.…