Skip navigation
Vanity metrics: Social Media Marketing: ROI
Vanity metrics: Social Media Marketing: ROI

Commonly, social media marketing metrics focus on the number of likes and followers. In this video, learn that these are vanity metrics, and take a look at the metrics that will impact the bottom line for your business.

Resume Transcript Auto-Scroll
Skill Level Intermediate
33m 26s
Show More Show Less
Skills covered in this course
Marketing Social Media Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month