From the course: Social Media Monitoring: Strategies and Skills
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Team, training, workflow, and budget - HootSuite Tutorial
From the course: Social Media Monitoring: Strategies and Skills
Team, training, workflow, and budget
- [Instructor] It's easy enough to say you're going to start monitoring social media and a lot more difficult to put that into practice. For instance, how do you select your team and train them? How do you develop a workable process so you're getting the insights you need? And above all, how much is it going to cost? When it comes to your team, you'll want to think of them as social detectives. They should be experts at digital media with excellent judgment, cool under pressure, and have the ability to spot and analyze trends or issues that may be brewing. There are several ways to approach recruiting them. You can look inside your company and see if any of your employees fit the role. You can hire new people, or you can find an agency or external partner who can help you. But because social media monitoring can be time-consuming, you may want to keep at least some of the staff involved in-house. Ideally, your team…
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